As part of a complete communications package, KINETIK designed a web site to complement the Rainwater Charitable Foundation's distribution efforts for the "A New Approach to Principal Preparation" printed resource publication. A simple site was created to mirror the look and feel of the publication as well as relate to the Foundation's main site, which features rotating portraits of children. The New Approach site includes mechanisms for providing feedback and requesting the printed report, an executive summary, and an interactive version of the continuum graphic, which is a major highlight and organizational component of the printed publication.