A national organization whose mission is to educate and advocate for the WIC community that serves America's low-income, high-risk women, infants and children wanted an enhanced web presence that they could maintain themselves. KINETIK met the challenge with a custom content management system that allows flexibility for growth as well as easy updates for a small, busy, non-technical staff. Bold colors combined with lively photography and a streamlined navigational structure immediately elevated the organization's brand identity. The seriousness of the advocacy and education goals of the organization blends with happy, colorful images of children—the ultimate beneficiaries of WIC services.