AIGA, the professional association for design, needed materials for their annual leadership retreat, which brings chapter leaders from around the country together to share their experiences and prepare for the new program year. Adobe, a major sponsor of AIGA, wanted a way to reach those chapter leaders through effective association marketing. To meet both goals, KINETIK created various print and online materials for Adobe that were used both at the retreat and as ongoing programming resources for AIGA chapters. These materials strategically emphasize the partnership between Adobe and AIGA, and were complemented by a video featuring testimonials from chapter leaders.