Bradely Lake, an experienced psychotherapist in Washington, DC, was seeking an updated web presence that conveyed warmth, care, and professionalism. Using a palette of rich but calm colors and working with a selection of photos of Bradley and details of his inviting office, KINETIK created a soothing band of images to anchor the site. A simple patient-centric navigation helps users quickly get their questions answered and a custom content management system allows for growth of the site as Bradley can post his recent writings and more information about his lectures. The content was reorganized to provide smaller bits of information while maintaining the tone and personality of Bradley's compassionate, knowledgeable practice.