Challenged with redesigning a website for AAUW, a large association with a rich history seeking a bold change, KINETIK started with a complete evaluation of all content in the deep, existing site and restructured it to highlight the organization's vitality, connectivity and relevance. Enhanced top-level content combined with a jewel-tone color palette, updated photography and a news site approach present a forward-thinking perspective true to AAUW's purpose of advancing equity for women and girls. Their mission cornerstones—advocacy, education, philanthropy, and research—all find a place in the active home page, providing easy access to information appealing to the organization's broad, diverse audience.