ProjectSpark—a nonprofit organization dedicated to making a difference in the lives of people with Parkinson's Disease—was already making its voice heard in the online community via Twitter and an active blog. KINETIK worked pro bono with their small staff of visionaries to create a web presence that would encourage ideas, participation, and knowledge sharing about the disease and the myriad ways to strive for a better way of life and, ultimately, a cure. Powered by a custom content management system, the site is the hub of the foundation's integrated communication identity on the web.