The challenge: Weave explanations of the Smithsonian Women's Committee initiatives, which provided nearly $400,000 in grants to the Smithsonian last year, into an inspired program and ad campaign for one of our nation's most important juried exhibitions and sale of contemporary American crafts. The solution: A visual feast of photography and color emphasizing the various shapes, textures, and genres of art that is in the show, the most significant annual fundraiser for the Women's Committee. All pieces of the collateral featured silhouettes of art at various scales highlighting exquisite details of color, light, and space.